Website Privacy and Cookie Policy

Best Western The Red Lion Hotel
Updated April 2023

Best Western The Red Lion Hotel is committed to protecting and respecting your privacy and will always use your information in accordance with the Data Protection Act 1998 and the General Data Protection Regulation (GDPR) (EU) 2016/679. Please read the following privacy policy to ensure you understand how we use and protect information you provide to us. The internet is a global environment, which means the collecting and processing of personally identifiable information, involves the transmission of data on an international basis. Your use of this website signifies your consent to us collecting, processing and storing personal data about you, as specified in accordance with this policy statement.

Best Western The Red Lion Hotel is responsible only for the privacy statement and content of the website Best Western The Red Lion Hotel is not responsible for the privacy practices or the use of cookies, on websites that you have accessed this website from, or sites that you access from this website. Each website should have their own privacy policy and you consent to their use of your data through your use of their site.


Personal information you give us may include but is not limited to; your name, delivery address, e-mail address, preferences, phone number, technical data (such as internet protocol (IP) address, browser usage) and financial and credit/ debit card information. If you make a room reservation we may also collect further information such as details of other guests, employer details, for overseas visitors we are also required to collect your passport number and next destination.

We may collect personal identification information from you in a variety of ways, including, but not limited to; when you visit our site, register an enquiry on the site, place an order, leave a review, subscribe to the newsletter, respond to a survey, fill out a form, interact with social media functions and in connection with other activities, services, or resources we make available on our website, over the telephone or when you visit our hotel. We will collect information about your tastes and preferences, both when you tell us and by analysis of customer website traffic, including using ‘cookies’ (as per cookie policy below).

We may receive personal information about you from third party suppliers who provide services on our behalf (such as Best Western, a booking engine or wedding venue finder) in order to fulfil your order. Any information we collect will be processed in accordance to this policy and added to the information we already hold about you, in order to help us provide goods and services and improve your customer experience with us. You should review a company’s own privacy policies to ensure you understand how they use your personal data.

CCTV is installed in public areas, entrances and exits of our properties for the prevention and detection of crime. Footage collected is stored securely, with access restricted to authorised personnel only. We would only ever share footage with authorities and if required to do so by law.

Sensitive information

It may be that some of the personal information you give us (for example, about your health and age) is sensitive personal data within the meaning of the Data Protection Act 1998. Such information (‘sensitive information’) will only be disclosed with your express consent. This will be processed in accordance to Article 6 and Article 9 (2) of the GDPR for Special Category Data.


Your information allows us, to provide you with access to all parts of our website, notify you about changes to our services, supply you with goods and services you have requested and communicate with you in regards to your order before and after your stay. We will also use and analyse information so that we can administer, support, improve and develop our business. We may provide aggregate statistics about sales, customers, traffic patterns and information to third parties, but these statistics will not include any information that identifies you.

The information you provide to us may be accessed by or given to third parties, (including Best Western), whom may process information outside the European Economic Area (EEA). Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. All such third parties are bound by the terms of our Privacy Policy and they are not permitted to use your personal information for their own marketing purposes (unless you have consented to this).

We love to stay in touch with our customers by sending special offers and news updates that we think may be of interest to you. Personal information will not be used for these marketing communications unless you have given us your express consent and opted –in to receiving marketing materials either electronically or by post. You are able to choose not to receive this information at any time. This can be done either via the unsubscribe link in all marketing emails, or by writing to the Hotel: Data Protection Officer, Best Western The Red Lion Hotel, Milford Street, Salisbury, Wiltshire, SP1 2AN.


We will only process your personal information as the law permits as detailed in this privacy policy. The lawful bases upon which we process your personal information will depend on where and how we received the information but will fall under four categories:

LEGITIMATE INTEREST: the processing is necessary for the legitimate interests of us or a third party, where such interests are not overridden by your rights your interests. This would include anywhere you would reasonably expect us to process your personal information whilst providing any of our hotel services such as making a reservation, booking a restaurant table, processing payments, keeping the hotel secure through the use of CCTV;

CONTRACT: the processing is necessary in order for us to fulfil our contractual obligations to you;

CONSENT: you have provided consent for us to process your data (such as marketing) and are able to withdraw your consent at any time;

LEGAL OBLIGATION: the processing is necessary of us to comply with the law.


We have strict security procedures covering the storage of your information in order to prevent unauthorised access and to comply with the terms of the Data Protection Act 1998. This means that sometimes we may ask you for proof of identity or for other personal information before we can process your call or enquiry further.

When making a reservation your personal information is stored in our cloud- hosted property management system ‘Guestline’ which is a PCI certified level 1 service provider. We may also store information on other trusted third parties suppliers, including: Giftpro Limited (gift vouchers), Typeform (feedback and check in forms), Postmark (email delivery), Mailchimp (email marketing), Wedding Dates/ Hitched (wedding enquiries and bookings), if you chose to use any of their services.

Financial information will always be verified and processed using a secure, reliable and fully PCI compliant online payment processing gateway. We also ensure sensitive and private data exchange between the site and its users happens over a secure socket layer (SSL) secured communication channel and is encrypted and protected with digital signatures.

Personal data will be shared internally within the business departments when required, in order to provide the various services we offer. This is on a ‘need to know’ basis and all employees are aware of the importance of confidentiality and privacy.

We will store your personal information only for as long as it is necessary to fulfil our service to you, for business or legal purposes, or in accordance with applicable laws.


If you have given us your personal data, you have the right to ask us the scope of information we process about you, the purpose and nature of processing and information on who we share it with. You can also request to update, correct or delete it at any time, (we may need to retain certain information for legal or administrative purposes, such as record keeping or to detect fraudulent activities). You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However we may charge a reasonable administration fee if your request is clearly unfounded, repetitive or excessive. In these circumstances we may alternatively refuse to comply with your request. As a security measure, we may require proof of your identity before we make any changes to your information or provide a copy of your information.

If you would like a copy of the information held on you please write to us at: Data Protection Officer, Best Western The Red Lion Hotel, Milford Street, Salisbury, Wiltshire, SP1 2AN. If you believe that any information we are holding on you is incorrect or incomplete, please write to us as soon as possible at the above address. We will promptly correct any information found to be incorrect.


We reserve the right to access and disclose individually identifiable information to enable us to comply with applicable laws and lawful government requests to operate its systems and to protect itself or its users. Unless required or permitted to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

In the event that Best Western The Red Lion Hotel or any part of its business is sold to, or integrated with another business, Best Western The Red Lion Hotel may disclose your personal information to the new owners. The access of such parties would be limited to the provision of this privacy policy including continuing to provide you with the same services and marketing services as are currently provided by Best Western The Red Lion Hotel.


What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are sent back to the originating website (first –party cookies) on each subsequent visit, or to another website to which it belongs (third- party cookies). Cookies are useful because they allow a website to recognise a user’s device, let you navigate between pages efficiently, remember your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.



Most web browsers allow some control of cookies through the browser settings on your device, so you are able to withdraw your consent at any time. It is important to note that if you change your settings and block certain cookies, you may not be able to take full advantage of some features of our site and we may not be able to provide some features you have previously chosen to use.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them click here. To opt out of being tracked by Google Analytics across all websites click here.

Click here for an overview of privacy at Google.


We may update this Privacy and Cookies Policy from time to time to ensure that you are kept informed of how we use your personal information. Any changes will be posted here so please ensure you review this regularly.

For the purpose of the Data Protection Act 1998 and EU General Data Protection Regulation 2018:

Best Western The Red Lion Hotel, is registered as a Data Controller with the Information Commissioner’s Office. In the unlikely event of a data breach, Best Western The Red Lion Hotel will notify the Information Commissioner’s Office (ICO) without undue delay. If there is a risk to an individual they will be notified in the same manner.

The details of our main central registration can be found below:

Data Controller name: Cypress Limited (T/A Best Western The Red Lion Hotel)

Registration Number: ZA332252

For any issues relating to our practices, please contact our Data Protection Officer:

Data Protection Officer

Best Western The Red Lion Hotel

Milford Street




Wi-Fi related Privacy Policy

Information that we collect from you or your device
1. Submitted Information
the information you provide when you login, such as social media account, public profile picture or details provided on a form.
2. Device Information
information about the device (mobile phone, laptop etc) you are using.
3. Location Information
We collect information on where in the venue you have been, Your connection speed and quality of service information; this is to help improve Our service.
4. Network Information
We collect information from your device on the IP address, internet service provider, browser type, connection speed, viewed and exit pages, and date and time stamps.
5. Additional Information
We do not collect any information used to make financial transactions.

How we store your data
Data is stored on our own state of the art secure servers in datacentres located in the UK. If you do not log in to a venue for more than 24 months, all personally identifiable data we store about you is deleted.

How your data is used
Your data may be used to communicate with you or to offer you relevant offers and services.

Who may use your data
Your data may be used by the owner of the venue and their company subsidiaries. Your data may also be provided to regulatory bodies where we are under a legal obligation to do this, to protect our own rights or if we feel someone’s safety is at risk.

We use Cookies to enable us to distinguish you from other users (as do many Websites).